Sunday Firesides: Don't Confuse Familiarity With Truth

When navigating the world, our brains often use heuristics, mental shortcuts, to make decisions. One of these centers on familiarity. If we’ve used/known/seen something before, we’re likely to choose it over something novel/strange/untested.

People pick a surgeon based less on his credentials than the fact he’s a friend of a friend; invest in stocks base…